Success Stories

Our products and solutions are offered to meet customer needs and to optimize our supply chain.

Get to know our experiences that have become success stories.

Imagem do case Highlights of the Materiality Study
  • No picture or video inserted.
  • No attachments added.


Contribute to its own growth, that of its partners and the communities in the surrounding areas.


Celulose Irani S.A. devotes special attention to the people who are part of its social network. These are shareholders, customers, employees, surrounding communities, suppliers, government and society that take part in the everyday life and growth of the Company.
With this public IRANI is committed to establish, maintain and enhance relationships based on respect, transparency and ethics.


Celulose Irani was recognized as the case in the first specific study on how companies define and incorporate the topics relevant to sustainability into their activities.

The best performance was presented by IRANI by showing one of the best materiality processes, involving its stakeholders, prioritizing issues and sustainability commitments and guiding its strategic planning in accordance with this information. The study was presented by the Sustainability Report - on the 6th of November at the Aberje headquarters in São Paulo.

"We guided our planning, performance and the alignment of our goals according to what is strategic for the Company and with the inputs from our stakeholders and therefore we generated a shared value," said Pericles Pereira Druck, Managing Director of Cellulose Irani.

The study Materiality in Brazil

As the Companies identify relevant topics with the purpose of broadening the general understanding of the critical issues of sustainability in Brazil and inspire businesses to invest in improving their management focused on this theme. The study analyzed 195 companies from 25 different sectors and with operations in Brazil, listed in the GRI (Global Reporting Initiative) database and the Sustainability Reports´ customer data. After identifying the best practices, out of a total of 17 companies, five cases termed as reference companies were developed, among them Cellulose Irani.

Click here to read the Research Report

Imagem do case Returnable/Reusable Boxes to replace plastic bags
  • No picture or video inserted.
  • No attachments added.


Develop a solution for recyclable, biodegradable, and reusable packaging that can be easily stored and used by both supermarket chains and consumers.


The IRANI Research & Development area has developed an innovative package that can be a sustainable solution for the replacement of plastic bags.

The packaging is made of corrugated cardboard and is capable of storing a volume equivalent to five traditional plastic bags. The product uses no glue, staples or tape in its closing system; it is easily assembled and disassembled and can be reused many times, reducing the environmental impact.

The material provides the final consumer with the IRANI philosophy for sustainability, because, besides being produced from renewable raw materials (from planted forests) it is recyclable.


The project was launched in partnership with the Colmeia Centre Supermarket of Joaçaba (SC) in 2011 and won the Roberto Hiraishi Trophy in the 20th Embanews Brazilian Packaging Prize in the Sustainability category and in the Design and Production of Ecological Packaging sub category.

The Embanews Brazilian Packaging Prize - Hiraishi Trophy recognizes the differentials of Brazilian packaging. It is one of the major national awards in the packaging sector and strengthens the companies before their customers and markets because of innovative solutions.

The award of this prize makes it possible for winning packaging to compete in the World Packaging Organization international awards. This award unites the world's most innovative packaging selected through national awards in each country.

IRANI makes available for its customers to develop new sustainable solutions. To contact our professionals use Contact Us.


To offer more business opportunities and professional growth to the residents of Campina da Alegria, Celulose Irani created this project in 2009, in partnership with the Support Service to Micro and Small Enterprises in Santa Catarina (SEBRAE) and the Vargem Bonita City Hall, a center of handicrafts.


This was called the Broto do Galho (Bud of a Branch), this provided the craftsmen involved in the project, basic ideas about management, development and the manufacture of handicraft products using industrial waste from the Paper Mill and Packaging factory SC, allowing the creation of productive jobs, and an additional income for the participants in the project.

Development of products

For the development of products two techniques are used: Papier-mâché and corrugated cardboard tubes.

The first product uses waste effluents as the raw materials. This waste come from wastewater treatment plant at the Paper Mill and consists of a mixture of fibers that are recovered from the Wastewater Treatment Plant (WWTP) and biological sludge generated from the secondary treatment (biological). The recovered fibers are losses from the pulp and paper production process.

These residues undergo a cleansing process and the material is prepared so the items can then be manufactured. After drying, the items then go through a finishing and quality control process. The products made with this waste and are part of the ‘Nursery Passions’ collection which includes decorative items that compose rustic and sophisticated areas.

The second technique used by Broto do Galho uses the corrugated cardboard tubes, used in the packaging plant SC, as a raw material. These tubes are used to store the glue used in the production process. The items produced from this waste collection are part of the Broto de Papelão (Cardboard Bud) collection, which consists of Picture frames, lamps, penholders, among others.

Both techniques use no toxic products.

To produce these items, the group has the support of designers, who besides providing practical assistance; contribute with the holding of workshops and training on design, lectures and associativism workshops and courses on the management of small businesses.


In 2011 the Broto do Galho project was among the finalists in the Planeta Casa Prize from Editora Abril, with the item; Paper Bird, form the Nursery Passions Collection, which was also a highlight in the Eco editorial, in the Good Fluids Magazine (Revista Bons Fluidos) from Editora Abril.

Imagem do case Elida de Freitas e Castro Druck Library
  • No picture or video inserted.
  • No attachments added.


Promote reading amongst our employees and facilitate the constant search for knowledge. 


The Group Habitasul maintains in Porto Alegre and at the Vargem Bonita units, the Elida de Freitas e Castro Druck Library. The Library in Porto Alegre was inaugurated on April 23, 2008. With an initial collection of four thousand books, this was considered as one of the largest business library´s in the state of Rio Grande do Sul
The Elida de Freitas e Castro Druck Library in the industrial park at Vargem Bonita is the result of a partnership with SESI - Santa Catarina. It opened on October 27, 2010; the project was realized through the SESI - Industry of Knowledge Program and aims to promote access to information and knowledge to improve the quality of life of the Company’s employees.

In honor to Elida de Freitas e Castro Druck the Library is available to more than three thousand workers who are part of the Group Habitasul in the states of Santa Catarina, São Paulo and Rio Grande do Sul.

The teacher, writer and poetess Elida de Freitas e Castro Druck, left her name in literature from Rio Grande do Sul writing stories for children, which bear her admirable human sensitivity, giving life, movement and musicality to the words to teach better.


Among the books that are available in the Library are copies that are considered rare or special publications, most of them have dedications from the writers. Renowned authors like Mário Quintana, Érico Veríssimo, Manuel Bandeira, Monteiro Lobato, Lia Luft, Aluísio Azevedo, Vinícius de Moraes, José de Alencar, Chico Buarque, Daltro Trevisan, Cecília Meireles, Guimarães Rosa, Machado de Assis, Olavo Bilac, Millôr Fernandes, Castro Alves e Fernando Sabino, are part of the Elida de Freitas e Castro Druck Library.

The Elida de Freitas e Castro Druck Library in Porto Alegre

The Elida de Freitas e Castro Druck Library in Campina da Alegria has a multimedia center with 12 computers, a collection of two thousand titles including academic books and literature in general, newspapers, periodicals, CDs, DVDs and comic books, besides works from the public domain available on the Internet. The computer lab that the library makes available is also used to offer continuing education courses for workers.


Since its inaugurations, the libraries have been transforming the lives of many employees.

With the Towards Perfection project (the motto of the Library) the workers from the Group Habitasul, participate in actions such as the Traveling Library which travel between the units in Rio Grande do Sul, Storytelling (activity designed for employees children), phrase contest, amongst others.

In 2011, the Towards Perfection project earned the Group Habitasul the prizes of Top Human Being of the Association of Human Resources in Rio Grande do Sul and the 2011 Top of Marketing ADVB / RS.

What to know more about the Elida de Freitas e Castro Druck Library? Access the blog .

Imagem do case Celulose Irani Logistics
  • No picture or video inserted.
  • No attachments added.

Modernization makes possible upgrades to optimize operational distribution and supply processes for the domestic and foreign markets.

To meet its customers increased demand and the demands for improved performance of shipments; Celulose Irani concluded in 2008 the modernization of its inventory and shipping areas.

The construction of warehouses, added 886 sq meters to the operations, increasing the storage capacity of three thousand to 5,200 tons of paper, extending the stock time from eight to 15 days.

The decision to create a logistics area at the company came after several attempts to unify the distribution, warehousing and shipping services.

The modernization of the dispatch area was an important step in this process because IRANI managed to circumvent the seasonality of the product in storage.

With the changes that were implemented, IRANI also benefited the with the logistics of export, which has the strategies to minimize the problems of the infrastructure in the country and to shorten the distance from the storage sites close to the displacement points.

IRANI exports Kraft paper, rosin and turpentine (raw materials for the manufacture of adhesives, paints and adhesives).

As these markets have a cyclical behavior, IRANI considers extended periods, i.e., adopt the philosophy of always remaining active in addressing the external and internal demands.

Imagem do case IRANI Online
  • No picture or video inserted.
  • No attachments added.

An application that tracks the whole commercial process of orders.

Irani seeks to make its relationship with customers and suppliers increasingly open and transparent. With this as an objective, in an innovative initiative, the Company has created a powerful networking tool: IRANI Online. This is a virtual application, which has been on the company website since November 2005.

With the access to the IRANI site, the application allows each user to access their information at anytime. It allows the monitoring of the entire business process of orders, from there implantation until the billing of the production. Irani Online approximates the Company to its customers and suppliers and makes the business relationship, a partnership of trust and transparency.

Strengthen relationships with customers. Make the access available to financial information and services through the creation of a virtual tool that enable the monitoring of the whole buying process without replacing the contact with people.

The implantation of the applications on the site resulted in improved customer service. After providing training in the system to users, IRANI coordinated the creation of an internal network of employees to update information constantly.

Consulting IRANI Online is carried out simply and quickly, safely with the privacy of the data and the updated information. The application has brought greater flexibility to address everyday issues, making the relationship between customer and service IRANI more solid and timely.

IRANI Online is a competitive advantage consolidated in the day to day of IRANI and its partners. After six years in operation, the company celebrates its success with data showing the high level of compliance of its users: already over a thousand, the number registered people in the system and show today, that 70% of all sales orders and 90% of quotes are being made via WEB.


Imagem do case Carbon Inventory 2006/2007
  • No picture or video inserted.
  • No attachments added.

Overall picture shows the emissions prove that IRANI is Carbon Neutral by nature.

To assess its potential by being a carbon neutral company with the emissions of greenhouse gases, Celulose Irani developed in their business areas, a map showing all sources of emissions of carbon dioxide CO2.

Conceived by IRANI with the consulting firm MundusCarbo, from Belo Horizonte (MG), the carbon inventory showed, by means of an audit performed by BRTÜV that the Company's activities are considered carbon neutral, by removing more carbon from the atmosphere than it emits.

The project that made Celulose Irani the first company in Brazil to certify the carbon inventory to the international standard ISO 14064:2006, found that the Company in 2006 issued, 102,000 tons of carbon equivalent and removed from the atmosphere 638,000 tons of carbon.

The analysis of the final balance between emissions and removals of IRANI in 2007, revealed that removals exceeded emissions by 514,767 tons of CO2. During this period, 62,393 tons were emitted and 577,160 tons of CO2 were removed from the atmosphere.

Much of the 2007 reduction in emissions was impacted primarily by the Clean Development Mechanism - CDM for the Wastewater Treatment Station project that was fully aerobic, which prevents the emission of methane in wastewater treatment. This mechanism is a pioneer in Latin America to be registered by the UN body, the CDM Executive Board.

Prepared with a base on quantification methodologies recommended by the Guidelines to the National Greenhouse Gas Inventories of the IPCC 2006 (the English acronym for the Intergovernmental Panel on Climate Change), the inventory, besides guiding the reduction of environmental impacts, seeks to identify opportunities for new projects for the generation of carbon credits.

The removal of carbon also occurs due to the large volume of the Company´s planted forests and by the use of renewable resources. Irani has 33 000 hectares of land in Santa Catarina, with 17 000 hectares of pine forests and 10,400 hectares of planted land in Rio Grande do Sul, of which eight thousand hectares are planted pine.

Besides the removal done by the forests, another factor that contributes significantly to the inventory is the result of power generation. From the total energy consumed by IRANI´s activities, 81% are self-generation, fully based on renewable resources derived from the three hydroelectric and two thermal plants based on biomass. Thus, the Company does not use fossil fuels to generate energy.

Imagem do case Social Investment
  • No picture or video inserted.
  • No attachments added.

Vila Campina da Alegria was created alongside the Celulose Irani to house the employees who worked in the Vargem Bonita factory in the state of Santa Catarina. As this was some 20 km from the town, in 1941 the transportation of employees living far away was impracticable. There was no alternative but to build houses there. Seventy years later, workers could choose to live in the Vila or in nearby towns.

Since 2006, IRANI has invested in a revitalization program for the Vila. The aim is to encourage the residents to participate in the process of improving the quality of community life.

The revitalization program had the Sesi consulting organization for social responsibility, which identified three areas: start a participation culture of, the effective mobilization of the community to solve problems, and finally to identify the structural project required for the well-being of the population.

In 2010 in partnership with the University of West Santa Catarina (Unoesc) IRANI conducted research to support interventions in Campina da Alegria. Since the diagnosis that was observed a new plan for Revitalization of the Vila was structured.

The project's progress is continuous and should be ongoing until mid 2012, the construction of new homes and the renovation of existing homes, an action that began after the tornado that struck on September 7, 2009. The paving of streets and other infrastructure projects are also provided for.

In the social aspect IRANI intensified the of 70 years campaign, the initiatives to support recreation, culture and sport.

Vila Campina da Alegria has a manager specifically trained to deal with social and patrimonial issues of the community. Communication between IRANI and Campina da Alegria is done through the Residents' Association, meetings and the Open Conversation, a monthly printed newspaper that brings exclusive Company news and community events.

Imagem do case Clean Development Mechanism of the Wastewater Treatment Station
  • No picture or video inserted.
  • No attachments added.

The projects for the treatment of the wastewater station was carried out in order to replace the anaerobic degradation by the aerobic degradation of organic matter, thus avoiding the emission of methane, a greenhouse gas - emissions that cause global warming.

The initiative covers the modernization of the treatment system, involving an aerobic system called secondary treatment using activated sludge with extended aeration. This process avoids that the mud is deposited on the bottom of ponds and generates methane gas.

With this project, Irani became the first Latin American company to a record in the UN Clean Development Mechanism - CDM for the treatment of industrial effluents. Approved by the CDM Executive Board in January 2008, the facility also became the first in the world to be fully aerobic.

With the modernization of the Effluent Treatment Station (ETS) there was a reduction of greenhouse gases. The Certified Emission Reductions (CER) obtained between 2007 and 2008 totaled 69,807 metric tons of CO2e.

Taking into account the average obtained in 2008, the estimated reduction in carbon emissions by IRANI over 21 years is approximately 821,100 tons of CO2e.

The CDM project for the Wastewater Treatment Station is entitled IRANI Wastewater Methane Avoidance Project and can be viewed on the website of the UN under the registration 1410.

Imagem do case Expansion of the Wastewater Treatment Station
  • No picture or video inserted.
  • No attachments added.

The expansion project for the Wastewater Treatment Plant began in 2002 and was periodically modernized. The initiative aims to achieve greater efficiency in the recovery of lost fibers in the production process, and through a new system of secondary treatment and reduce the emission of greenhouse gases.

The process was carries out in two stages. The first was the modernization of the physical-chemical treatment, and the second the biological treatment. The expansion of the first phase allowed for an increase of efficiency in the recovery of the fibers broken in the process. Thus, there is a greater contribution to the conservation of natural resources and reducing waste disposal in landfills.

The second phase consisted of the reducing Greenhouse Gas (GHG) emissions by avoiding methane production, the reduction of biochemical oxygen demand (BOD), suspended solids reduction and minimization of environmental impacts.

Solid Waste Management Program

The Celulose Irani SA Solid Waste Management Program allows for a strict control of waste generated in the production process. Specific procedures guide the collection, storage and proper destination of all waste generated in the Company. Storage is done in appropriate locations, according to the characteristics of each waste product in order to prevent the contamination of soil, groundwater and water resources.

The program began in 2002 with the objective of identifying the sources of solid waste and to quantify them. The action aims to promote the reduction, reuse and recycling of waste generated and reducing the final disposal in the industrial landfill.

Through the Waste Management Program, there has been a reduction of various environmental impacts, the minimization of waste sent to the industrial landfill and the improved conservation and optimization of natural resources.

The expansion of the Wastewater Treatment Plant was recognized in 2007 by the Corporate Citizen Award ADBV /SC in the Environmental Preservation category.

Imagem do case Carbon Credits - Kyoto Protocol
  • No picture or video inserted.
  • No attachments added.

On September 4, 2006, Celulose Irani SA became the first Brazilian company in the pulp and paper sector, and the second in the world, to have carbon credits issued by the Kyoto Protocol.

The certificates come from the Co-generation Project of the Paper Division - SC. With investments of R$ 22.5 million for the implantation of a high pressure boiler for renewable forest based base biomass, the Company became self-sufficient in power generation, eliminating the use of fuel oil in the atmosphere.


The carbon credits from the project have already been sold to Shell, which will use them to achieve their targets for reducing emissions from its factories in industrialized countries, as stipulated in the Kyoto Protocol.

The potential reduction of emissions is 3,702 tons of carbon dioxide (CO2) equivalent over 21 years. The UNFCCC (body linked to the United Nations, which coordinates the Kyoto Protocol) issued the certificates relating to 179,397 tons of carbon that were not released into the atmosphere in the 20 months of operation of the Plant Co-generation Power IRANI.

The CDM project (Clean Development Mechanism) for the IRANI was developed by EcoSecurities, a world leader in developing projects under the Kyoto Protocol. The project IRANI can be viewed on the UN website:, and is registered under number 0404.

With investments of R$ 22.5 million for the implanting of a high-pressure boiler for renewable forest based base biomass, the Company became self-sufficient in power generation, eliminating the use of fuel oil in the atmosphere.

The company aimed to become self-sufficient in energy, reduce emissions of pollutants and increase the productive capacity of the factory.

With Co-generation, the environmental implications were reduced, because power generation is made from burning biomass, which is a renewable fuel.

From the installation of the plant, IRANI started producing more and with better quality. The Company acquired autonomy for its power generation, providing more stability for the supply and resulted in economy due to reduced purchase of energy for the utility provider.

On September 4, 2006, Celulose Irani SA became the first Brazilian company in the pulp and paper sector, and the second in the world, to have carbon credits issued by the Kyoto Protocol.

Imagem do case 2009 Sustainability Report
  • No picture or video inserted.
  • No attachments added.

Celulose Irani is the only company in the Pulp and Paper segment to be among the TOP 10 companies in the survey "Towards Credibility 2010," developed by the Brazilian Foundation for Sustainable Development (FBDS), in partnership with the British consulting and center independent research group SustainAbility.

Among the sustainability reports of 137 companies surveyed, IRANI reached the third position, behind Natura (cosmetics) and Sabesp (sanitation), the first and second places respectively. In addition, the Company increased five positions relative to the ranking published in 2008.

The Celulose Irani 2009 Sustainability Report was produced according to the guidelines of Global Reporting Initiative - GRI, an entity with expertise and worldwide recognition for their work with sustainable enterprises. The report reached the A + rating, the highest allowed by the initiative.

The document was submitted for independent audit, and the BSD Consulting company issued the statement of assurance, which aims to provide interested stakeholders with an independent opinion on the quality of the report, the procedures for sustainability management, adherence to the principles of AA1000AS 2008 and the continuity of the established processes. The report aims to show the evolution of the Company in its commitment to sustainable development.

Celulose Irani will continue working to help not only in the preservation of the environment, but for the welfare of the people who live near its plants. Being recognized by major entities such as the Brazilian Foundation for Sustainable Development and SustainAbility and being among the Top 10 companies in sustainability motivates and shows that IRANI is on track.

The Towards Credibility project: A survey of sustainability reports in Brazil, according to FBDS and SustainAbility, aims to examine the quality of the published reports, encourage Brazilian companies to enhance their practice of reporting results and expose what global companies can learn through this practice.