Value Relationships

IRANI contributes to its own growth, itspartner’s growth and the growth of the communities where it operates.

IRANI devotes special attention to people who are part of its network of relationships. These are shareholders, customers, employees, surrounding communities, suppliers, government and society. With this audience, the Company maintains a relationship based on values that cultivate ethics, integrity, openness, warmth, simplicity and the valuing of people.

  • Shareholders

  • Customers

  • Employees

  • Surrounding Communities

    Surrounding Communities
  • Suppliers

  • Government And Society

    Government And Society
  • Stakeholders Panel

    Stakeholders Panel
  • Map of stakeholders

    Map of stakeholders
Celulose Irani is part the traditional segment of the BM&FBOVESPA, with shares listed under codes RANI 3 (Common) and RANI 4 (Preferred). In December 2011, the percentage of the outstanding capital stock (free float) was 10% and the Directors held 88% of the total capital of the Company.

IRANI has channels of communication and relationship with shareholders and potential investors through which it establishes contacts, and provides information about its activities and results.

Amongst these channels, those that stand out are: Investor Relations site (; direct channel with the Director of Investor Relations by e-mail; the Contact Us tool in the IR site, e-mail alert; disclosure of Annual Financial Statements and Quarterly Information (ITR); the ordinary and extraordinary General Assembly, and the Sustainability Report.

IRANI follows the Customer Focus concept by developing activities that endeavor to intensify the relationship of the partnership with customers mainly through its performance in the commercial area.

To do this, long-term research is carried out annually in partnership with universities, customers and suppliers to develop customized solutions. Comments and suggestions are welcomed via the IRANI Online Portal . Besides this, to identify opportunities and anticipate additional customer needs, the Company organizes visits and direct sales as a form of business. 

IRANI has a marketing model with technical vendors, aspiring to obtain greater alignment with the Company's strategic planning and a greater proximity to its customers.


To disseminate the concept of sustainability among employees that have a direct contact with the customers, the Technical Assistance, Purchasing, Marketing, Sales and Research and Development departments of the Paper, Packaging SC and SP Units and the Corporate Office in Joaçaba participated in a training courses focused on the theme, coordinated by the Sustainability Committee.

The action plan aims to provide IRANI customers with more information on sustainability and develop sustainable projects with customers, thus enabling new business.

Customer Satisfaction Survey

A Customer Satisfaction Survey is held annually.

This survey contains a group of questions that provide a perception of image, considering factors such as: customer identification of the Company´s values, the influence of sustainable actions in purchasing decisions, contribution to the customer´s business, quality of the products and services, if the client recommends IRANI to other companies and also the perception of the client in a word that summarizes its conception, in its relationship with IRANI.

One of the results that are measured is the Satisfaction Index, this is made up from the average of all questions in a questionnaire per unit (paper, divided into domestic and foreign market, Packaging SC and Packaging SP).


The change of focus in the operation of the area for Personnel Development led to the creation of the structural programs CRESCE (GROW), and MOTIVA (MOTIVATE) SUPERA (OVERCOME). In 2011, two new programs were launched: the GERA (CREATE) Program and the CUIDA (CARE) Program, both are aligned with the purposes of fully developing the human being and stimulate self-knowledge.

To learn more about these programs, access the People Development page at: 

The surrounding communities are the focus for social investments by IRANI.

The contribution in the reduction of social inequalities occurs through the funding of projects that have been developed in the areas of citizenship, sport, culture, education and environmental preservation. 

Learn about the projects supported by the IRANI Sustainability Management: 

Sustainability inserted in the supply chain

The Supply area has a procurement process that is in-line with the practices of identification, qualification, selection and evaluation of the contracted suppliers. 

Besides the technical, labor and financial issues, the identification of the suppliers who have sustainability initiatives such as: an employee educational plan, voluntary social projects and voluntary environmental initiatives that have been incorporated since the time of the selection.

In the corporate purchasing procedure the development of local partnerships to increase the percentage of purchases from the region in which the company operates its business units is defined as a function of the Supply area to promote local commercial activities.

Thus, IRANI strengthens the ties with local communities and enhances the economic and social benefits of their actions on regional growth.

IRANI seeks to contribute to the development and growth of the regions where it operates, benefiting them indirectly through the generation of employment and income.

The relationship with the local governments, state governments and representatives of the federal government is carried out by the leadership of the Company with the aim of encouraging the use of public resources in the infrastructure and welfare in the regions where it operates.

In 2011, IRANI promoted, with support from the Municipal Teaching Secretariat in Joaçaba (SC), the training of public school teachers to develop, in public schools, the program Our Planet, Our Home, of the Junior Achievement of Santa Catarina. This action increased the scope of the program. 

The five cores of the SESI Future Athlete Program, in Balneario Pinhal (RS), Campina da Alegria (SC), Irani (SC), Ponte Serrada (SC) and Indaiatuba (SP) are supported by a partnership between SESI and IRANI, and they receive support from municipal governments where these cores are located. This partnership is essential, as it ensures the availability of the location where the activities are carried out.

Through its leadership IRANI participates in business entities and class associations that it considers as being strategic to its business, and it operates and contributes with suggestions to the Brazilian public policies. The main bodies and associations involved are the Brazilian Association of Pulp and Paper (Bracelpa), Brazilian Association of Corrugated Board (ABPO), Gaucho Association of Forestry Companies (Ageflor), Santa Catarina Association of Reforestation (ACR), Junior Achievement Association, Association of Pulp and Paper Industries in Santa Catarina (Sinpesc), Union of Manufacturers of Pulp, Paper, Cardboard and Cork in Rio Grande do Sul (Sinpasul) and the Commercial Association of Porto Alegre and Commercial and Industrial Association of Western Santa Catarina (ACIOC).

It also participates in discussions of regional concern regarding the environment and business environment, such as Forestry Dialogs, Watershed Committee of the Rio Irani/Chapecó, Advisory Board of the Araucaria National Park, Chip (Wooden Scraps) Committee and the Industrial Waste Committee coordinated by Sinpesc, which is a group of pulp and paper companies which was formed to discuss the proposal for the creation of the new Conama Law relating to atmospheric emissions in the industry for existing sources, approved in December 2011.

Every two years, IRANI promotes dialogs with stakeholders to determine relevant issues to be prioritized in the Company strategy and to be published in the Sustainability Report.

Meetings are held with employees, community, government and society, suppliers and customers.

Over the years, the Company has built strong partnerships, established communication channels and built relationships of mutual trust in order to recognize the demands.

With this it contributes to its own growth, and that of its partnerships and the communities where it operates.