Fritz Muller trophy
The Celulose Irani received the Fritz Muller trophy on August 31, this is considered to be the most important environmental prize in Santa Catarina, in the Environmental Education category.
The winning case from Irani - Environmental Education Program - focuses on the environmental awareness of collaborators, families, schools, universities, suppliers and the communities close to the Company´s units. In 2008, the company stepped up its actions in the program and provided 1,019 hours for the topic, training 100% of the collaborators at the manufacturing units in Santa Catarina-based on the Environmental Policy and Environmental Management System.
On the dates established by IRANI such as the Day of Water, the Environmental Week, Day of the Tree and the Day of the River, many activities and lectures targeted to all audiences are carried out, where issues related to environmental protection are discussed, among them, the importance of saving water, animals, plants, soil, the atmosphere, natural resources, the importance of recycling and there are also explanations given, in a transparent manner, about the actions than IRANI does to minimize the environmental impacts. Global issues, such as the effect of greenhouse gases, carbon credits, carbon inventory, the Kyoto Protocol and Clean Development Mechanisms, are also dealt with.
This is the 16th time that the award has been sponsored by FATMA - Environment Foundation of Santa Catarina, which aims to stimulate the development process in the state by encouraging companies, research institutions, NGOs, schools, municipalities and researchers to work for the preservation of the environment of Santa Catarina. In addition, recognizing the companies who adopt the following in their production chains, effort, investment, management and the use of technologies to ensure sustainable development. The award is a tribute to the German naturalist Johann Friedrich Theodor Müller, who lived in Blumenau (SC) and contributed with Charles Darwin in developing the theory of evolution of the species. This recognition, according to Fatma was the way found to encourage the preservation and rational use of natural resources.
The award giving ceremony, with the presence of the State Governor Luiz Henrique da Silveira, with occur on August 31, in the Federation of Industries of the State of Santa Catarina, in Florianopolis. On this occasion, the Publisher Expressão will launch a yearbook with the history of winners, the reasons for their success and the Fatma strategies to enable an ongoing partnership with sustainable development in Santa Catarina. Annex; Press release from last year and the Project.