In November 2010, the Brazilian economics and business magazine AMANHÃ released the results of the seventh analysis of the Champions of Innovation in the Southern Region. In the overall ranking, IRANI appears in the top 50 companies.
Irani is among the 50 Champions of Innovation because of developing activities focused on “green innovation”. The Company has a Center for Technological Innovation that works in the planning, design and development of sustainability projects.
Over the past three years, the investment in this sector has amounted to approximately 0.5% of the value of the Company´s sales. Among the latest projects are corrugated cardboard boxes that are up to 15% lighter, which reduces the utilization of raw materials and the final cost to the client without losing quality.
Besides this project, the Research & Development team in partnership with the Innovation Center has developed a corrugated cardboard box that is foldable and reusable, able to efficiently replace plastic bags and be as practical as the reusable cloth or canvas bags.
By being among the 50 Champions of Innovation in the Southern Region shows that the management model adopted by Celulose Irani – sustainability – and the balance and synergy between the economic, social and environmental development produce lasting and admirable results.
