developing
the future is our drive
For the last 80 years we have been producing paper and packaging solutions to protect everyday items and we can be certain that we have come this far thanks to the valuable relationships we have built along the way.
FIND OUT ABOUT OUR HISTORY
What drives us?
We are inspired by our connection to nature, our aim is always to satisfy the needs of today without compromising those of the next generation. Eighty years ago we embraced and cradled life, to provide people with things they use every day, because we are certain that, together, we can make a better future. Now we want to ask you: what drives you?
A clean approach for 80 years

Condensing 80 years of so many memories is not easy. In the information below, you will find enough to create a glossary of what Irani itself means. Simplicity, ethics, transparency, entrepreneurism, innovation, people, customers. This vocabulary has been what makes up this company, from its early beginnings. One word in particular: pioneer. Long before an environmental agenda became an integral part of the business of large organizations, the concept of sustainability was already contributing to the shape of Irani. We are a business that is about much more than manufacturing paper and packaging. We have been on an incessant quest to sow the seeds of good relationships, so that we may reap prosperity.

Have a browse through our history and relive some of our main milestones throughout our 80 years.

developing
the future is our drive
For the last 80 years we have been producing paper and packaging solutions to protect everyday items and we can be certain that we have come this far thanks to the valuable relationships we have built along the way.
What drives us?
We are inspired by our connection to nature, our aim is always to satisfy the needs of today without compromising those of the next generation. Eighty years ago we embraced and cradled life, to provide people with things they use every day, because we are certain that, together, we can make a better future. Now we want to ask you: what drives you?
A clean approach for 80 years

1941

1951

1961

1971

1981

1991

2001

2011

2021

The Epic Trailblazers

In the early 1940s, an expedition led by Alfredo Fedrizzi explored the land of Santa Catarina and Paraná beyond where there were thick forests of pine trees, to find somewhere to build a paper mill.

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Records from between 1941 and 1950

1941: The historical record of our foundation

1941: first brand logo for Irani

1942: The first building of the Vargem Bonita mill is built.

1942: Vargem Bonita - Workers hired to lay the access road to the plant

1942: Vargem Bonita - First truck-full of wood

1943: Vargem Bonita - First steam engine

1944: Vargem Bonita - Overview of the mill

1945: Flor do Mato Power Plant

1945: Irani in the Correio do Povo newspaper

1946: Paper Machine 1

1946: Vargem Bonita - Campina da Alegria

1946: First Wood Chip Autoclave

1948: Vargem Bonita - Paper Mill - Paper selection

1948: Vargem Bonita - End of the working shift

1950s: Bus that took employees to the Vargem Bonita unit

A decade of success in
a time of euphoria

Two words summed up the 1950s in Brazil: euphoria and optimism. This feeling of confidence in the future was based, in part, on the economic growth experienced by the whole world after the end of World War II. But it was also driven by the construction of the new federal capital, Brasília, which was completed at the beginning of the next decade.

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Records from between 1951 and 1960

1951: Flor do Mato falls, pipeline

1952: Wood Chips

1953: Paper Machine 1

A transition period before expansion

In the 1960s, the Brazilian pulp and paper industry was slow to develop. So much so that, in the middle of the decade, the BNDE conducted a study to try to understand what the main problems with the industry were.

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Records from between 1961 and 1970

The Sixties: Entrance to the Vargem Bonita Mill

The Sixties: The Vargem Bonita Mill

1961: Counting paper by hand

1965: The Snowfall

1967: The Snowfall

1969: Paper Machine 1

1970: The Vargem Bonita Mill

1970: The year that Alfredo Fedrizzi left, with his wife Maria in the photo

New horizons open for Irani

The paper industry started the decade on a high, after the incentivization policies of the previous few years. As an example of this development in figures - between 1957 and 1973, production of wood pulp increased by nearly seven times, while internal consumption had grown 3.5 times, making exports possible.

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Records from between 1971 and 1980

The Seventies: Debarking Machine

The Seventies: Flor do Mato Power Plant

1971: Paper Machine 1 operation

1971: Paper Machine 1 operation

1972: Workers of Vargem Bonita

1973: Nursery at the Vargem Bonita mill

1975: The birth of a forest, record of the forests of RS, which later belonged to Irani

1975: Vargem Bonita Mill

1975: Vargem Bonita Unit

1976: Flor de Maria Maternity Hospital

Advances amidst the
instability of the “lost decade”

During the 1980s, the paper industry went through a process of consolidation, and heavy investment in order to modernize infrastructure and improve productivity. In terms of management, the period marked the beginning of a trend towards companies having more professional management.

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Records from between 1981 and 1990

The Eighties: São Luiz Hydroelectric Plant

The Eighties: Wood Chip Conveyor

The Eighties: The Building of the Gaza Boiler

1980: Campina Redonda & Maderil

1981: Cristo Rei Mechanical Pulp Plant

1982: Vargem Bonita Mill

1983: 1st SIPAT at the Vargem Bonita unit

1983: Recovering chemical products

1985: Campina da Alegria

1986: First Brobby oven

1986: Campina da Alegria

1986: Building the generator at Flor do Mato

1988: Vargem Bonita - Wood Mill

1989: Campina da Alegria - The opening of the Espora de Prata Cultural Center, in accordance with the gaucho tradition of the Fedrizzi family.

The end of a century,
the start of a new cycle

The Habitasul Group of Porto Alegre was founded in 1967. In the first half of the 1990s it was interested in diversifying its portfolio. Its main activities at that time were real estate, hotels and tourism.

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Records from between 1991 and 2000

1992: Aerial view of the village of Campina da Alegria

1994: The Habitasul Group takes control of Irani Papel e Embalagem

1997: Santana do Parnaíba - Packaging Manufacturing Plant opened in 1997

1999: Rio Negrinho furniture factory

1999: Company Video - Irani in the Nineties

2000: Paper Machine 5 inaugurated in Campina da Alegria

2000: Irani brand renewal

Establishing the new Irani

The first decade of the 21st century saw the establishment Irani's new era, after it was taken over by the Habitasul Group. In 2004, it became the biggest supplier of light-weight paper (35 to 60g/m²) in the country

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Records from between 2001 and 2010

2001: Vargem Bonita - Packaging Factory, opened in 2000

2001: The village of Campina da Alegria

2002: São José do Norte - Wood Manufacturing Plant, opened in 2002

2005: Publication of the first Social Balance Sheet, relating to 2004.

2005: The Paper Mill in Vargem Bonita

2006: Irani becomes the second company in the paper industry worldwide and the first in Brazil to use carbon credits under the Kyoto Protocol.

2006: Recovering chemical waste/Brobby 3 at the Vargem Bonita facility

2006: Irani 65th Anniversary Celebration

2006: Irani takes part in FISPAL (International Food Fair) for the first time

2007: Campina da Alegria - Irani’s Cultural Center

2007: Publication of the first Sustainability Report, relating to 2006.

2007: Black Liquor Evaporation Plant

2007: The addition of the Resin unit, in Balneário Pinhal

2008: Clean Development Mechanism (CDM) of the Effluent Treatment Plant (ETP) is approved by the UN

2008: Opening of the packaging plant in Indaiatuba

2008: Installation of the corrugator in the packaging in Vargem Bonita

2009: Reconstruction of the silo, destroyed by the 2009 gale

BBC Report - Looking after the Climate, contribution by Irani

BBC Report - Looking after the Climate - Part 2, contribution by Irani

The 2000s: Found the 1st Irani machine, the boiler used in the construction of the factory in Vargem Bonita

Laying the foundations
for a virtuous circle

At the beginning of the 2010s, Irani had become the third largest supplier of corrugated card in Brazil, following the acquisition of São Roberto, which had factories in São Paulo and Minas Gerais.

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Records from between 2001 and 2020

2011: 1st Irani machine restored and installed as a monument at the entrance to the Vargem Bonita mill

2011: Theatre commemorating Irani’s 70th anniversary

2013: Campina da Alegria - Press for wood pulp

2020: Irani rebranding

2020: Irani share offering

2020: Introduction of Sheet Counters

2020: Launch of a portfolio of expansion projects, the Gaia Platform

Gaia I – Increasing the Recovery of Chemicals and Materials

2020: Gaia II – Packaging Expansion - SC

2020: First partnership program between Irani Labs and Startups

Optimism on the horizon

It was the beginning of the 1940s when Alfredo Fedrizzi led an expedition to find forests with an abundance of pines. The aim? Build a Paper Mill. It was an attempt by Vinícola Riograndense, in Caxias do Sul, to diversify its business. After exploring the lands of Paraná and Santa Catarina, they picked a location in mid-west Santa Catarina. In the depths of Várzea Bonita there was a hidden forest of araucarias, perfect for starting a business. Irani’s future was clear.

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Records from 2021 onwards

2021: Initiation of the Gaia Platform

2021: Great Place to Work certificate awarded

2021: ESG commitments up to 2030 agreed

Let’s travel together
Here are some quotes about our history.
“Around 1956 or 1957, I planted the first pinus insignes and araucaria seedlings. As we cut them, we planted more pines. When I left, in 1971, there were more than 10 million trees planted there, including Brazilian pines, pinus elliotti, taeda and eucalyptus.”

Alfredo Fedrizzi (1908-1990)
Founder of Irani

“Traditionally, companies have a customer-focus, but we follow the focus of our customers, which means that we head in the same direction as our customer is heading. This way, we are better able to use our expertise to improve their business.”

Péricles de Freitas Druck
Founder of the Habitasul Group

“Few companies can both stimulate growth using intelligent techniques and have activities that are environmentally friendly. For us, the carbon credits that resulted from the Kyoto Protocol were an opportunity to put something into practice, rather than just using words. We got on with it and did it.”

Péricles Pereira Druck
President of the Board of Directors of Irani and the Habitasul Group

“In the early 1990s, despite occasional difficulties, Irani was an established company in the sector. It had excellent products and firm ethical values, including an enormous respect for people.”

Sérgio Ribas
President and CEO of Irani

“Although it is a Registered Entity, the company is really just a set of Individuals, because it is the people who make the company what it is every day. The soul of the business is happy people, who work with a gleam in their eyes.”

Fabiano Oliveira
Director of People, Strategy and Management for Irani

“It makes us proud to work for a company that is so committed to preserving the environment, such as Irani. The importance of sustainability as a principle of the company is not anything new. We aim to do what is right, not just what the legislation states we must.”

Gláucia Machado
Quality and Environment Manager of Irani

“As a result of the managerial integration and the uniformity and alignment of activities, Irani's performance has consistently improved, which has meant a constant increase in productivity.”

Henrique Zugman
Director of Paper and Forestry at Irani

“Just like any of us, an organization has to constantly keep up to date, so that it doesn’t grow old. In Irani’s case, the company has been constantly learning and rejuvenating itself for the last 80 years. It has always been willing to change in order to keep getting better.”

Paulo Iserhard
Member of the Board of Directors since March 2016

“Since I joined the company more than 20 years ago, I have seen a lot change. Now, I realize how difficult it was to work in the old days. Everything was done manually, without the facilities we have now. It has been really gratifying to see how things have improved and how the company has stayed strong throughout.”

Elisandro Moura
Operator of the effluent station at Irani's resin unit, in Balneário Pinhal (RS)

“When we took over Irani, we were looking for new business opportunities and, therefore, we wanted a company whose corporate culture was in line with that of the Habitasul Group in terms of its principles and values.”

Péricles de Freitas Druck
Founder of the Habitasul Group

“Grow, grow and grow, this has always been the hallmark of companies run by Péricles de Freitas Druck.”

Paulo Sérgio Mallmann
Irani's lawyer during the 1990s and a Member of the Board

“At the end of the 20th century, during the event in Canela, Pericles looked forward and could see, in a visionary way, the themes that dominate today.”

Odivan Cargnin
Director of Administration, Finance and Investor Relations at Irani

“If you examine the longest running companies in Brazil, you soon realize that, unfortunately, very few reach this milestone. Therefore, Irani deserves to be recognized and appreciated for being around for 80 years.”

Roberto Faldini
Member of the Board of Directors of Irani since 2018

“When Irani took over Orprin [in 1997], the company did not yet have any experience or know-how with packaging. It was therefore the start of an important learning process, so that we could operate in a sector where size matters - in fact, size is vital for investment and economies of scale.”

Lindomar Lima
Director of Packaging at Irani

“My father and his seven brothers worked for Irani. As a teenager, I used to take them their lunch and, while they ate, I would kick a ball around the factory fields. Today, it’s not just me, my sister-in-law, nephew and great-niece are also with the company.”

Jocimara Mafra Alves
Field Services Supervisor at the Campina da Alegria unit

“It was scary at first - but now? It's always scary when the company you work for is bought up by another, but the transition was very smooth, and Irani knew how to win over everyone. It was an opportunity for not just the workers to develop, but also the suppliers and the whole local community.”

Márcia Marize
Purchasing and Contracts analyst at Irani's unit at Santa Luzia (MG)

“The opening of space for a new round of investment, in 2020, was a milestone in the company's history. We now have a huge body of people who are keen to make Irani prosperous”

Sérgio Ribas
President and CEO of Irani

“After I joined Irani in 2004, I was encouraged to complete high school and then I graduated as an environmental technician, as well as undertaking other training. More importantly, at Irani, I graduated as a person; I learned values and character. I am grateful and proud to work here.”

Roger Oliveira
In charge of industrial production at the Irani resin unit, in Balneário Pinhal (RS)

“We completed a strategic review, as well as a financial restructuring of the company. This was the start of a major transformation, which led to a new cycle of growth for Irani.”

Odivan Cargnin
Director of Administration, Finance and Investor Relations at Irani

“The tornado [in 2009] was a tragic but important event. It showed us how important it is to stand together. The machines stopped, so that the workers could help the people of the village to fix roofs and rebuild homes.”

Jocimara Mafra Alves
Field Services Supervisor at the Campina da Alegria unit

What drives us towards the future?
Our business comes from our connection to renewable natural resources. We are now 80 years old, and throughout this time we have been making completely recyclable products from raw materials, in a way that has respect for and a positive impact on communities and the environment. We want to carry on for the next few years planning, managing and working around life – of people and of the planet.
What drives you?
Send us your memories or thoughts on Irani, sustainability or the future. Whatever you choose.
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Let’s travel together
Here are some quotes about our history.
“Around 1956 or 1957, I planted the first pinus insignes and araucaria seedlings. As we cut them, we planted more pines. When I left, in 1971, there were more than 10 million trees planted there, including Brazilian pines, pinus elliotti, taeda and eucalyptus.”

Alfredo Fedrizzi (1908-1990)
Founder of Irani

“Traditionally, companies have a customer-focus, but we follow the focus of our customers, which means that we head in the same direction as our customer is heading. This way, we are better able to use our expertise to improve their business.”

Péricles de Freitas Druck
Founder of the Habitasul Group

“Few companies can both stimulate growth using intelligent techniques and have activities that are environmentally friendly. For us, the carbon credits that resulted from the Kyoto Protocol were an opportunity to put something into practice, rather than just using words. We got on with it and did it.”

Péricles Pereira Druck
President of the Board of Directors of Irani and the Habitasul Group

“In the early 1990s, despite occasional difficulties, Irani was an established company in the sector. It had excellent products and firm ethical values, including an enormous respect for people.”

Sérgio Ribas
President and CEO of Irani

“Although it is a Registered Entity, the company is really just a set of Individuals, because it is the people who make the company what it is every day. The soul of the business is happy people, who work with a gleam in their eyes.”

Fabiano Oliveira
Director of People, Strategy and Management for Irani

“It makes us proud to work for a company that is so committed to preserving the environment, such as Irani. The importance of sustainability as a principle of the company is not anything new. We aim to do what is right, not just what the legislation states we must.”

Gláucia Machado
Quality and Environment Manager of Irani

“As a result of the managerial integration and the uniformity and alignment of activities, Irani's performance has consistently improved, which has meant a constant increase in productivity.”

Henrique Zugman
Director of Paper and Forestry at Irani

“Just like any of us, an organization has to constantly keep up to date, so that it doesn’t grow old. In Irani’s case, the company has been constantly learning and rejuvenating itself for the last 80 years. It has always been willing to change in order to keep getting better.”

Paulo Iserhard
Member of the Board of Directors since March 2016

“Since I joined the company more than 20 years ago, I have seen a lot change. Now, I realize how difficult it was to work in the old days. Everything was done manually, without the facilities we have now. It has been really gratifying to see how things have improved and how the company has stayed strong throughout.”

Elisandro Moura
Operator of the effluent station at Irani's resin unit, in Balneário Pinhal (RS)

“When we took over Irani, we were looking for new business opportunities and, therefore, we wanted a company whose corporate culture was in line with that of the Habitasul Group in terms of its principles and values.”

Péricles de Freitas Druck
Founder of the Habitasul Group

“Grow, grow and grow, this has always been the hallmark of companies run by Péricles de Freitas Druck.”

Paulo Sérgio Mallmann
Irani's lawyer during the 1990s and a Member of the Board

“At the end of the 20th century, during the event in Canela, Pericles looked forward and could see, in a visionary way, the themes that dominate today.”

Odivan Cargnin
Director of Administration, Finance and Investor Relations at Irani

“If you examine the longest running companies in Brazil, you soon realize that, unfortunately, very few reach this milestone. Therefore, Irani deserves to be recognized and appreciated for being around for 80 years.”

Roberto Faldini
Member of the Board of Directors of Irani since 2018

“When Irani took over Orprin [in 1997], the company did not yet have any experience or know-how with packaging. It was therefore the start of an important learning process, so that we could operate in a sector where size matters - in fact, size is vital for investment and economies of scale.”

Lindomar Lima
Director of Packaging at Irani

“My father and his seven brothers worked for Irani. As a teenager, I used to take them their lunch and, while they ate, I would kick a ball around the factory fields. Today, it’s not just me, my sister-in-law, nephew and great-niece are also with the company.”

Jocimara Mafra Alves
Field Services Supervisor at the Campina da Alegria unit

“It was scary at first - but now? It's always scary when the company you work for is bought up by another, but the transition was very smooth, and Irani knew how to win over everyone. It was an opportunity for not just the workers to develop, but also the suppliers and the whole local community.”

Márcia Marize
Purchasing and Contracts analyst at Irani's unit at Santa Luzia (MG)

“The opening of space for a new round of investment, in 2020, was a milestone in the company's history. We now have a huge body of people who are keen to make Irani prosperous”

Sérgio Ribas
President and CEO of Irani

“After I joined Irani in 2004, I was encouraged to complete high school and then I graduated as an environmental technician, as well as undertaking other training. More importantly, at Irani, I graduated as a person; I learned values and character. I am grateful and proud to work here.”

Roger Oliveira
In charge of industrial production at the Irani resin unit, in Balneário Pinhal (RS)

“We completed a strategic review, as well as a financial restructuring of the company. This was the start of a major transformation, which led to a new cycle of growth for Irani.”

Odivan Cargnin
Director of Administration, Finance and Investor Relations at Irani

“The tornado [in 2009] was a tragic but important event. It showed us how important it is to stand together. The machines stopped, so that the workers could help the people of the village to fix roofs and rebuild homes.”

Jocimara Mafra Alves
Field Services Supervisor at the Campina da Alegria unit

What drives us towards the future?
Our business comes from our connection to renewable natural resources. We are now 80 years old, and throughout this time we have been making completely recyclable products from raw materials, in a way that has respect for and a positive impact on communities and the environment. We want to carry on for the next few years planning, managing and working around life – of people and of the planet.
What drives you?

Send us your memories or thoughts on Irani, sustainability or the future. Whatever you choose.

1 Step 1
reCaptcha v3
keyboard_arrow_leftPrevious
Nextkeyboard_arrow_right
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