IRANI won in June, for the fifth consecutive time, the ADVB Corporate Citizen Award with the Broto do Galho project, in the Community Participation category.
Sponsored by the Association of Sales and Marketing of Brazil (ADVB) this is the 12th time the event has been held and the award recognizes and honors the best work of the fifteen businesses in Santa Catarina related to social responsibility.
The case in which IRANI was worthy, the Broto do Galho project has been ongoing since 2009 with the residents of Campina da Alegria (SC). The initiative is to empower the artisans involved with basics notions of management, development and manufacture of handmade products from waste from the SC Paper and Packaging industrial units, allowing for the generation of productive jobs, and aggregation of income for the participants.
With this award, IRANI has ‘accumulated’ five Corporate Citizen statuettes from the ADVB/SC. In 2006, the Company won the award in the Environmental Preservation category, with the case of the Clean Development Mechanism (CDM) of the Cogeneration Plant. In 2007, it was the turn of the Wastewater Treatment Plant (project WTP) and the revitalization of the Vila Campina da Alegria. In 2008 and 2009, the Celulose Irani Cultural Center was recognized in the Environmental Preservation category for the case of the emissions and sinks of the greenhouse gases inventory in a pulp and paper mill and the Environmental Education Program, respectively.
The main objective of the award is to honor the companies that make their daily work the example of social responsibility, reflecting in the product and the result offered to its customers and society.
