In celebration of 70 years of history, Celulose Irani, one of the most important companies in the paper and packaging sector in the country, created the show “IRANI 70 years – A Look at Life” to tell the story of its construction.
The play which celebrated 70 years of Celulose Irani, this week, won the ADVB/SC Corporate Citizen Award, of the Association of Sales and Marketing Leaders of Brazil in Santa Catarina, in the Cultural Development category.
The text was written by the journalist and writer João Paulo Dantas and depicts the trajectory of the people who contributed to the creation and expansion of Celulose Irani.
The name “A Look at Life” refers to the title of the novel, published by Editora Globo in the forties, with the first paper produced by Irani in Campina da Alegria (SC), where paper mills are installed for packaging and corrugated cardboard made by Celulose Irani SA.
Created to celebrate the 70th anniversary of the Company, the play has IRANI employees as actors
The socio-cultural and educational project was carried out with the support of professionals from Tagus – Cia de Teatro de Joaçaba (SC). The play, presented in 2011, had Celulose Irani employees and community residents of Campina da Alegria, municipality of Vargem Bonita (SC), as the actors who participated in theater workshops for six months beforehand.
The theater group “Flor do Mato” was formed to stage the show, and it still exists today and is busy creating a new play.
