Celulose Irani has won for the first time, the 2011 Roberto Hiraishi trophy in the Sustainability category, subcategory “Design and Production of Returnable Packaging” during the 20th Brazilian Packaging Award, Embanews.
In partnership with the Colméia Center Supermarket, located in Joaçaba, Santa Catarina, the Research & Development area of the Celulose Irani Packaging Unit developed a returnable corrugated cardboard package, in an unprecedented initiative that aims to replace the use of plastic bags. The storage volume of each box equals five traditional plastic bags.
This is one of the most important awards in the national packaging industry, and the Embanews award strengthens the position of companies with the market, by recognizing the creativity and development of innovative solutions. By winning the award allows companies the opportunity to compete in the WorldStar Packaging Awards, organized by the World Packaging Organisation, which highlights the most innovative packages in the world, selected through national awards in each country.
